About
I’m Cédric Sierras, a photographer and filmmaker working directly with people, businesses, artists and projects that need to communicate through images.
Photography · Film
My work brings together photography, video and visual storytelling. Depending on the project, I can handle a focused shoot, a complete audiovisual production or recurring content creation.
Before deciding how to film or photograph something, I want to understand what needs to be communicated. Technique, equipment and aesthetics serve the objective, not the other way around.
I have worked across very different contexts: spaces, businesses, industrial processes, music, events, sport, automotive, property and creative projects. That variety helps me adapt quickly without applying the same formula to every commission.
Visual approach
Each project calls for a different balance of observation, preparation and direction. I can work in a discreet documentary way or build a more controlled scene without treating those approaches as opposites.
During a shoot, I first try to understand the environment, the people and the activity in front of me. This helps me find natural images, organise the production more effectively and keep the camera from interfering more than necessary.
When a project requires a more controlled setup, I prepare the framing, movement, lighting, rhythm and delivery format in advance.
One visual language
I do not treat photography and video as completely separate worlds. They share composition, light, rhythm, intention and the same question: what does the person receiving the image need to see or feel?
Working across both formats also allows me to plan productions that generate coherent material for websites, social media, campaigns, presentations or releases.
Technology and equipment
I work with photography, video, stabilisation, audio, lighting and drone systems suited to both lightweight productions and more complex projects. The equipment is chosen according to the intended result, location, available time and how the content will be used.
I can also expand the technical resources or crew when the production requires it.
Flexible production
I work as an independent professional and remain the direct point of contact throughout the project.
When a production requires other disciplines, I can collaborate with professionals in graphic design, marketing and digital communications, music production or other audiovisual specialisms.
This allows me to keep the structure light when that is enough and expand the crew when the project genuinely needs it.
Location and travel
I’m based in Calpe on the Costa Blanca. I regularly work across the Marina Alta and nearby areas, and travel for productions anywhere in Spain or abroad.
Travel, accommodation and production requirements are considered from the outset so the quote remains clear.
Contact
Tell me what you need to communicate, where the project will take place and what kind of content you have in mind.